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I drive innovation by

Based in Bellingham, Washington

About me

A short introduction

My road to innovation

I'm Licia, my passion is researching and crafting strategic solutions.

As an Innovation Strategist with a decade of experience leading R&D and developing a complex ERP software, I specialize in driving business growth by analyzing trends, generating creative solutions, and implementing strategic initiatives that optimize products, services, and operations.

My expertise spans cross-departmental collaboration, aligning teams with strategic goals, and fostering effective communication to create cohesive and innovative outcomes. I thrive in environments where creativity meets critical thinking, leveraging my strengths in leadership, team setup, and organizational structure to ensure that innovative strategies are not just conceived, but executed with measurable success.

My passion lies in continuously pushing the boundaries of what's possible, enabling companies to stay competitive and agile in today’s evolving market.

Positions:

  • Director of Engineering
  • Faculty | Instructor
  • Product Manager
  • VP of Marketing
  • Web Developer

Education and Learning:

  • Ongoing Learning: SQL, Python, Machine Decision-Making
  • ASU | MS Tech
    -Web Development
  • ASU | B.I.S.
    -Organizational Studies

Work Location:

  • Remote
  • Bellingham, WA
10 10 10

Years of experience

EXPERIENCES

Highlights of My key Experiences

My Work Experience

(2023 - Present)

Director of Software Engineering | QFloors

Led the QPro team to develop new web service offerings and third-party integrations to increase platform capabilities and address evolving customer needs.

(2014 - 2022)

Product Manager & Marketing Consultant | QFloors

Led Agile project management efforts, overseeing sprint planning, backlog prioritization, and coordinating with developers, DevSecOps, and QA teams to ensure timely delivery of product updates and releases.

(2015 - Present)

Lecturer, Faculty Associate | Arizona State University

Taught HTML and CSS Levels I and II, JavaScript, and UI/UX design, focusing on web accessibility and SEO optimization.

(2014 - 2022)

VP of Marketing | Ogden's Flooring & Design

Spearheaded a digital marketing strategy that contributed to consistent sales growth, increasing revenue from $11.8M in 2014 to over $20M by 2019, marking the first time in the company's 45-year history to surpass the $20M milestone.

Download PDF Resume

projects

Some of my most recent projects

My Featured Projects

QPro Software

ERP Web Application

Product Management

Ogden Enterprise

Marketing Strategy | 13 Stores

Website - Marketing - Operations

Ogden's Flooring

Conversion Optimization Strategy

Research - Testing- Design
My Blog

Explore My Blog

Articles Coming Soon

contact

Let's get in touch

Contact me

602-515-6325

licia@licia.tech

Bellingham, WA

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